For this post on strategic marketing messages, I was trying to invent a vague and completely meaningless example. The result: “Solutions That Matter.”
Then I Googled it, just for fun. I invite you to do the same.
I’m not sure how “Solutions That Matter” could add value to any brand, in any situation. Is it supposed to contrast with “Solutions That Don’t Matter”?
Major brands can spend millions developing strategic messages to use throughout their marketing. And still they get it wrong. Your business can do better, even if you’re bootstrapping it.
So with no further ado…