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Tag Archives: competition

Knowing your competition

Posted on June 18, 2008 by Barrett Rossie
1

Strong branding can preempt or even eliminate competitors. So you have to study your competition — whether you’re building a brand from scratch or reformulating; whether you’re a CEO, marketing executive or an agency creative team.

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Posted in Communication strategy | Tagged Communication strategy, competition, creative strategy | 1 Reply

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Barrett Rossie writes about marketing for small and midsize businesses, occasionally taking lessons from big brands. Please join Barrett on Twitter @BarrettRossie.

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