In 2010, Toy Story 3 was the top-grossing film in the U.S. by a large margin, and one of the biggest films ever. It was five years in development. But if you assume the Pixar crew spent most of that time using fancy computers to replicate human facial expressions, Buzz Lightyear has a surprise for you.
A lesson for businesses small and large:
Pixar spent the first four years of development just getting the story straight!
For four years, they amped up the drama. They made every detail of every plot twist and turn flow together. They filled the story with emotion. Toy Story 3’s secret sauce is not Steve Jobs, Tom Hanks or amazing technology – it’s the storytelling. Continue reading