I’ve been thinking a lot about creativity as a process lately. And like magic, our pal Mickey Lonchar, ecd at Quisenberry here in Spokane, sends this along:

Sir Ken Robinson makes the case that creativity is more than imagination. It’s imagination + action. There are three key points.

One, creativity requires process, unless you’re Milton or Mozart. Two, you need a new idea. That is, an idea that’s new to your environment. (Don’t borrow someone else’s ad campaign idea and think you’ve accomplished something.) Three, there must be some value.

More on process to come, and soon.