Joseph Dumont writes a great piece at imediaconnection.com on how interactive is displacing traditional advertising. But in pushing his argument a little too far, he also unintentionally makes a good case for truly great broadcast creative, versus the less compelling kind. Continue reading
Over the past few years, dealing with business owners and marketing directors, I’ve found that about half my clients don’t really know their brand. Their own conception doesn’t match the market reality. Continue reading
Most “vision statements” end up as self-serving, wishful thinking with questionable value. But a client of mine recently learned how valuable a vision statement can be — when created with the right purpose in mind.
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I met John Robideaux of Robideaux Strategic Marketing this morning. Nick Murto and Tyler Lafferty of interactive shop Seven2 said “you have to meet John” and “he knows everybody worth knowing around here — he knows where the bodies are buried.” He didn’t show me any bodies. But what a pleasure to meet him.
John was totally generous in telling me about his business. Which leads to the point of this post: unselfishness and teamwork are damned good values for building a business, especially in the advertising/marketing world. Continue reading
I attended a presentation today by Tim Girvin of the famed Seattle design firm. (“Design firm” is a somewhat limited description. “Strategic-luxury-brand-experience-communications-and-design” firm is probably closer.)
Tim presented the case for using authentic and compelling stories to connect with your audience, and to develop brand community and culture. Continue reading