For some great insight into Chrysler CEO Sergio Marchionne’s decision to go with the Wieden + Kennedy concept for the Super Bowl ad, check out this great post by Forbes auto industry blogger Joann Muller.
As always, Dan Wieden is eminently quotable. “If you told me six or seven years ago that some of the best work this agency would do would be for Procter & Gamble, I’d think you have a drug problem.” (See Ad Age article.)
Meet Ad Age’s 2010 Agency of the Year, Wieden + Kennedy. You remember them, right? Edited to add: W+K was also named Creativity Agency of the Year.
The nicest part of the story: It wasn’t so much their work for new clients that sparked their great year – though they’ve done notable work for Delta Airlines and Chrysler. Rather, most of their growth and notable work came from existing clients, as they’ve strengthened relationships, built trust and did some kick-ass work. (And created the most remarkable social media campaign of all time. Take that, digerati.)
Comments welcome at the end of this post. Or email me directly.
Congratulations Dan Wieden, Susan Hoffman and your cast of hundreds.
Personally, I like the blog infinitely more. My guess is that the fancy corporate site has outworn its welcome. The days when figuring out what a website is supposed to do, what it’s supposed to represent and how it’s supposed to work are long gone.
What do you think?
Delta Airlines is the world’s biggest airline. Did you know that? I didn’t. Well, maybe I had heard it once or twice, after the merger with Northwest. But who pays attention to anything about airlines anymore, other than Southwest? Continue reading