On Protecting Your Integrity And Your Credibility

A few years ago, small IT companies could a make a pretty good profit on disaster recovery services and automated data backup systems.

They had a great “fact” to help them. There were a number of versions that went something like this:

According to a Gartner study, 80% of businesses that suffered major data loss due to a disaster (such as hurricane or fire damage) went out of business within three years.

Protect Your Integrity and Credibility

… but it can be hard to find.

Sometimes it was a Gartner study. Or a FEMA report. Sometimes it was from IBM. It was 2 out of 3, or 70%, or 90%. They referenced Hurricane Katrina sometimes, other times 9/11.

Funny thing, no one could seem to find the original source.

Now, was the whole IT industry scamming the market? Or were these small businesses just so desperate, they were willing to repeat without question claims they had read somewhere, and had come to accept as fact? Continue reading

Hayes Barnard, Paramount Equity Mortgage and advertising lies

Hayes Barnard and Paramount Equity fined about $400,000 for violations

This is not a photo of Hayes Barnard of Paramount Equity Mortgage, who was fined $400,000

You’ll notice I didn’t write “Hayes Barnard and Paramount Equity Lie.” No, I parsed the language (quite cleverly, if I say so myself). It leads you to believe something a bit different than what’s actually written.

It’s kind of like the radio commercials of Hayes Barnard and Paramount Equity Mortgage. Continue reading

Lies that hurt our profession, part 3

With all the consumer information available today, it’s amazing that companies continue to be Clintonesque in the way they they talk to the public. Unsurprisingly, car dealers seem to be the leaders in abusing truth and clarity. Continue reading