As a young copywriter, I was lucky to fall in with a good crowd: The Martin Agency, founded by Dave Martin in 1965.
Dave passed away Tuesday. I didn’t know him well, other than he was a gentleman, a good father, humble and respected by all.
But I want to share some observations about how he set his small ad agency in Richmond, Virginia, on a course to become one of the world’s greats. (You know their work for Geico, Walmart, Discover Card, FreeCreditReport.com and the “What Can Brown Do For You Campaign” for UPS.)
I was hired as a rookie copywriter at The Martin Agency a few years after college, just before Christmas 1981. It felt like the big time, though the agency only had about 25 employees. Continue reading →
Just a reminder of what a tough industry this is: Last week, The Martin Agency withdrew from its bid to retain UPS as a client — a client for which it has created stellar and effective work. Continue reading →
As marketers, we’re well aware of the big brands that do a great job in branding and marketing: Nike, BMW, Apple, Southwest, etc, etc. I find it more interesting to take a look at lesser-known companies who do a great job of marketing to me, personally, and see what lessons I can learn. Continue reading →
The Martin Agency has redesigned its website to look like… a blog. A source at Martin says they wanted to force themselves to update the site more often. Isn’t that something a client might have said? Continue reading →
Joseph Dumont writes a great piece at imediaconnection.com on how interactive is displacing traditional advertising. But in pushing his argument a little too far, he also unintentionally makes a good case for truly great broadcast creative, versus the less compelling kind. Continue reading →