Here’s Sal Khan talking about his Khan Academy. To me, it looks like a stunning innovation in education.
So what’s this got to do with your marketing message?
“Marketing by education” is huge, especially in B2B markets. Just look at the crazy success of HubSpot, and all the free marketing education resources they and their partners pump out. (See: Google, Salesforce, Sequoia invest in HubSpot.)
Towards the end of Khan’s presentation, Bill Gates steps in and says “I think you’ve just got a glimpse of the future of education.” I think it’s part of the future of marketing, too.
So the question becomes, no matter what size business you are, how can you can use video for your marketing? Should you offer webinars? Can you make better webinars by using some of Sal Khan’s ideas? What about video for customer service? Video messages on Facebook and blogs to help build your community – or honor your customers?