Don’t be an evil robot
Geoff Reiner is one of the really outstanding folks I’ve met through blogging and Twitter. A few days ago, he posted “Does Social Media Automation Increase Engagement?”
For the moment, I’m not so concerned about that particular question. Social media automation is a tool. Like any other tool, it can be used for good or abused.
My question is, are you using it for good, or evil? Continue reading
Coca-Cola North America does more marketing in a day than most of us do in years. And judging by the record, they do it extremely well. At the risk of seeming picayune, here’s some constructive criticism. Continue reading
Tip of the hat to Peter Shankman for finding this:
http://www.youtube.com/watch?v=_k6NRGAT7ZI&feature=player_embedded
So, you think your audience is too old for social media? AARP is a pretty sharp marketing organization (whatever you think of their politics). They don’t think their audience is too old. You wanna rethink what you thought you knew?
Can an old copywriter learn new tricks? One way or another, I’m going to apply what I know about traditional marketing to the fast-changing world of online marketing. Continue reading