“Social media? Our customers don’t use it!”

Tip of the hat to Peter Shankman for finding this:

http://www.youtube.com/watch?v=_k6NRGAT7ZI&feature=player_embedded

So, you think your audience is too old for social media? AARP is a pretty sharp marketing organization (whatever you think of their politics). They don’t think their audience is too old. You wanna rethink what you thought you knew?