No budget, no object to marketing a new business

This is the best thing I’ve read in a long time on marketing for new businesses, so I’m just going to post the link without much comment.

Startup Marketing: Tactical Tips From The Trenches

The link takes you to a blog post from Dharmesh Shah, co-founder of HubSpot, the marketing automation software company that coined the term inbound marketing. He knows a few things about startups and success. Here’s how he intros his list of 21 tips:

…I started making a list of all of the things I’d advise a new startup to do to get things kicked off with a limited budget.  As it turns out, there are a lot of tactical steps that individually don’t do much, but in aggregate start laying the foundation for much bigger things…This list is not intended to be a comprehensive “here are all the things you should do”, but more of a “if I were starting a company today, here’s what I would do in the first 10 days…”

That list includes:

– A name
– A simple website
– A Twitter account
– A “clean” Facebook URL
– A blog article about how you got to this point
– Setting up Google Alerts 

Of course, Mr. Shah goes into a bit of detail. But no so much as to overwhelm.

There’s a lot of marketing you can do without a budget. Click the link, then come back and tell me what you thought.