The loser is… named at the end of the post

Would you believe that a story about Netflix v. Amazon is really a lesson for your much smaller business?

Yesterday Amazon greeted visitors with a wonderful announcement: Members of Amazon Prime ($79 for a year’s worth of free shipping) now get streaming video of 5,000 TV and film titles to your computer or TV at no extra charge.

That made my day because I’m a Prime subscriber. But it wasn’t about to make me end my $96 per year relationship with Netflix. Continue reading →