Why I love inbound marketing

Inbound marketing is kind of the opposite of Mad Men advertising

We were the Mad Men of the 80s and 90s. Kind of.

At a large ad agency where I worked in the early 90s, many of the copywriters and art directors would show up late each day. Then they’d spend an hour or so visiting, as if they hadn’t seen each other in months. Then they’d attend a “meeting” – to view directors’ reels with a production company sales rep bearing free pastries. Most attendees weren’t even working on TV projects.

After an hour of this vital work, many would go out for a Jamba Juice.

Continue reading