Two Grocery Stores, Two Lessons

Yesterday, I went to Trader Joe’s.

Trader Joe's is doing something rightUnfamiliar with it? It has small tropical-themed stores, good to high-quality products, unusual brands and lots of neat imported “foodie” products (hence the “Trader”). There are free samples and friendly, knowledgable people. A lot of products have natural or organic ingredients. And nothing is sale-priced, ever. It’s all priced fairly to begin with.

It does have a limited selection. It’s not one-stop shopping like Target or Walmart. But I actually have fun shopping at TJ’s.

Then, on to Safeway

Most Safeway stores are big and beautiful. Their people are nice. They carry fine products, with many choices. What’s not to like? Continue reading