From Sales, A Marketing Lesson

Sunrise on the Stearns Wharf, Santa Barbara, C...

Santa Barbara. A great place to figure out how little you really know about life. (Photo credit: Wikipedia)

One of my favorite marketing thought leaders doesn’t have a background in advertising, or PR or social media.

 Jill Konrath is a salesperson deluxe. You may know her as an author, blogger, strategist or as a featured guest on HubSpot’s blogs and webinars. I love her strategic approach to sales.

In this post, she writes about how she learned to ask questions. For her it was a social tool, as in how-to-date-boys social. (Cute post!) 

As marketers, we must constantly ask questions. Curiosity about your customer and your community drives you to understand who they are, how they think and feel, how you can bring them value and how you might develop meaningful relationships.

Jill reminded me of an incident that made me see sales in a new light. Continue reading