The first job in email marketing: Build your list!

Do you have any tips for growing an email list? Please share them with us in the comments below.

A few days ago, I promised to talk about growing your email list. I think most businesses and organizations aren’t nearly as seriously as they should be about growing their list.Grow your email list

When I talk to clients who are considering email marketing, they’re so enthusiastic. And why not?  They imagine the professional look and branding, the efficiency, the easy tracking of opens and clicked links, the measurability – and all at such an unbelievably low price for the potential value.

But then the inconvenient question

What shape is your email list in?  Generally, I get blank stares.

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