My Horrible Blog Post

Blogging can feel like walking a tightropeMy stats page notified me last month that someone had visited one of my old posts from April 2011.

I always liked that particular post. I wondered why it had never generated much traffic or any comments. There was no love for it at all. And it was about a circus. What’s not to love?

Let me count the ways.

First, I hadn’t read the post since I had originally hit the “publish” button. Had I taken a few moments to double-check it, I would have seen that I’d totally botched a nice little story.

The phrasing that was supposed to be ever-so-clever sounded phony. Entire sentences, and paragraphs, made no sense.  Continue reading

Musical Advice For Bloggers

Long before any of us had any concept of the web or blogs, Kenny G had something to say about the risks you take in expressing yourself. What he said then, with sax in hand, is timely for bloggers today:

Kenny G

“During the show I play completely  alone. The rest of the band leaves the stage and I sit there (he plays a quick sax riff to demonstrate) and do that stuff.And I mean I’m putting my neck right out there. If people don’t like it, I’m gonna be feeling terrible…But, yeah, you’re vulnerable.

Because whenever you express yourself honestly, you have to put yourself in a position to where people may not agree with what you’re saying or what you’re playing.

And if you can do that, and just feel inside that you’re doing the right thing, then you can live with it.” Continue reading

5 For The Week

Weekend reading material

25 hours of poring over the web, then a break.

I spent about 25 hours scouring the blogosphere last week, poring over countless posts and articles on marketing, strategy and business in general, archiving my favorites, all to save you some time and make your weekend business browsing more enjoyable. Seriously.

Here are five articles I really enjoyed last week. Maybe there’s a nugget or two you can use. Continue reading

How not to engage in social media: A personal story

Coca-Cola North America does more marketing in a day than most of us do in years. And judging by the record, they do it extremely well. At the risk of seeming picayune, here’s some constructive criticism. Continue reading