The first job in email marketing: Build your list!

Do you have any tips for growing an email list? Please share them with us in the comments below.

A few days ago, I promised to talk about growing your email list. I think most businesses and organizations aren’t nearly as seriously as they should be about growing their list.Grow your email list

When I talk to clients who are considering email marketing, they’re so enthusiastic. And why not?  They imagine the professional look and branding, the efficiency, the easy tracking of opens and clicked links, the measurability – and all at such an unbelievably low price for the potential value.

But then the inconvenient question

What shape is your email list in?  Generally, I get blank stares.

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Email marketing: Is it a part of Inbound marketing?

Like a lot of us who began marketing careers in the pre-Internet era, I try to avoid traditional marketing whenever I can. Frankly, I’m sick of it. I don’t like 99% of commercials, print ads, billboards or direct mail. I’m disgusted by telemarketing. I’m not a big fan of most email advertising, either.

Is email part of Inbound Marketing?

And yet, I recommend that almost every business develop an email marketing program. What gives? How can email marketing, which is generally fodder for the trash or junk box, be included in the Inbound marketing strategies I support?

It depends on two criteria.

One: Do you have permission to email?

Permission takes what would otherwise be a disruptive, unwelcome marketing technique, and makes it welcome. The only difference is that instead of the prospect actively reaching out to your website, they’ve asked you to send them information. They’re still coming to you – you’ve just made it more convenient for them. Continue reading