Does It Really Matter What You, Or Anyone, Thinks Of Chick-fil-A?

I ask this purely from a marketing perspective.

Here’s why: Chick-fil-A takes in more than $4 billion each year by aligning perfectly with the community it serves: traditional, family-oriented people of all ages, races and creeds.

Chick-fil-A has raving fans

Meanwhile, they’re extraordinarily efficient about not expending resources elsewhere. They’ve targeted exceptionally well, just by being who they are.

If you’re not a part of their extended community, you may be unfamiliar with how the company became so successful. It’s more than just tasty sandwiches and lemonade, or cool ads from The Richards Group.

No matter where you stand on Chick-fil-A’s values, or the size of your business, or what markets you serve, you can take lessons from their success.

The secrets of Chick-fil-A’s brand power Continue reading

When raving fans spread your message

If you’ve crafted a tight and compelling company/brand story, exuberant fans will spread it for you. Your employees will work harder to play their part in the story. Here are a few videos, created by raving fans, that remind us that if you get your story straight, customers have unprecedented means of spreading it. The videos:  Continue reading