How Clear Is Your Brand’s Voice?

This man had a distinctive voice. Does your brand? That voice. I heard it, softly, from a table 10 feet away.

It was 1990. We were in a quiet, trendy Hollywood restaurant whose name I never knew and I doubt still exists.

I was with an agency producer, working on a TV job for a large telecom client.

It was the unmistakable voice of an old friend. I wanted to jump up, hug him and tell him my whole family and all our friends missed him.

But I didn’t because he was speaking softly, it sounded private, and I didn’t want to interrupt.

Besides, we had never met, and I didn’t want to scare the hell out of him. Continue reading

Netflix v. Amazon: The loser is…

The loser is… named at the end of the post

Would you believe that a story about Netflix v. Amazon is really a lesson for your much smaller business?

Netflix versus Amazon on your televisionYesterday Amazon greeted visitors with a wonderful announcement: Members of Amazon Prime ($79 for a year’s worth of free shipping) now get streaming video of 5,000 TV and film titles to your computer or TV at no extra charge.

That made my day because I’m a Prime subscriber. But it wasn’t about to make me end my $96 per year relationship with Netflix. Continue reading

The “vision thing”: part II

Last year I wrote about how to create a more useful vision statement (here). But vision means different things to different people. So recently, I loved hearing two great presentations that dealt with the importance of vision — they were talking about two completely different ideas.  Continue reading