5 For The Weekend, Vol. 4

Bill Dorman compares blogs to restaurants

Great record from 1967, not a restaurant or a blog

Combing the blogosphere, the Twitterverse and places that can’t be mentioned in polite company, our staff has uncovered five blog posts that make a fine weekend marketing read. 

Soon you’ll be asking yourself, “What kind of restaurant is this blog?” And wondering if you would bring a respectable date here.

You’ll have to read on to get the reference. 

Without further ado, or explanation, the winners are (the envelope, please): 

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Musical Advice For Bloggers

Long before any of us had any concept of the web or blogs, Kenny G had something to say about the risks you take in expressing yourself. What he said then, with sax in hand, is timely for bloggers today:

Kenny G

“During the show I play completely  alone. The rest of the band leaves the stage and I sit there (he plays a quick sax riff to demonstrate) and do that stuff.And I mean I’m putting my neck right out there. If people don’t like it, I’m gonna be feeling terrible…But, yeah, you’re vulnerable.

Because whenever you express yourself honestly, you have to put yourself in a position to where people may not agree with what you’re saying or what you’re playing.

And if you can do that, and just feel inside that you’re doing the right thing, then you can live with it.” Continue reading

How not to engage in social media: A personal story

Coca-Cola North America does more marketing in a day than most of us do in years. And judging by the record, they do it extremely well. At the risk of seeming picayune, here’s some constructive criticism. Continue reading