From 25 years ago, the words of David Kennedy, co-founder of Wieden + Kennedy: “We’re really not in the business of making ads. Our job is to make a connection.” Today you could add websites, Facebook pages, YouTube channels, email and much more to his list of stuff we’re not really in the business of making. It’s always about the connection.
Sometimes you can tell right away if the marketing effort connects. It hits you in the gut.
Other times, you can only tell something about the quality of the design and writing.
And yet well-written, well-designed work often misses the mark. Sometimes terribly. (Just look at two-thirds of Super Bowl commercials, and four-fifths of all websites.) So for each of these samples from my portfolio, I’ve given some context. To view the work, click the images above or the links on the left.
Most “vision statements” end up as self-serving, wishful thinking with questionable value. But a client of mine recently learned how valuable a vision statement can be — when created with the right purpose in mind.
I met John Robideaux of Robideaux Strategic Marketing this morning. Nick Murto and Tyler Lafferty of interactive shop Seven2 said “you have to meet John” and “he knows everybody worth knowing around here — he knows where the bodies are buried.” He didn’t show me any bodies. But what a pleasure to meet him.
John was totally generous in telling me about his business. Which leads to the point of this post: unselfishness and teamwork are damned good values for building a business, especially in the advertising/marketing world. Continue reading →
I attended a presentation today by Tim Girvin of the famed Seattle design firm. (“Design firm” is a somewhat limited description. “Strategic-luxury-brand-experience-communications-and-design” firm is probably closer.)
Tim presented the case for using authentic and compelling stories to connect with your audience, and to develop brand community and culture. Continue reading →
You’re looking for an ad agency, design firm or interactive shop. You can work with a large-market firm from New York, Chicago, Houston or Los Angeles — or a small-market firm from Spokane (where I live), Boise or Pasco.