My Rolex-Submariner took a licking, then stopped ticking
Sorry to be so late.
Here’s your weekend, almost half over, and I’m just getting around to posting this week’s 5.
I come with lame excuses. First, my knock-off Rolex stopped. Then the nice folks at Arment-Dietrich’s Spin Sucks blog kept me tied up much of Friday. Thanks again to them, and their whole blog community.
Back to the matter at hand: This is unofficially Lady’s Weekend. Our first two links celebrate women pioneers in advertising. Not because they’re women, but because of what they accomplished.
Here in beautiful Spokane, our two-month summer unofficially ends with the approach of Labor Day. I saw a guy this morning in line for a cheese and sausage biscuit dressed in full ski regalia. The good times never last, do they?
(To you Virginians and North Carolinians: You’re jealous of our 75° days and 42° nights now… but you won’t be by October, believe me.)
It’s an ad about education. Please, oh please, no typoes!
I just wanted to follow up my previous post about blogging – and how it’s not the end of the world if you occasionally make mistakes. Try to avoid them, of course. But don’t let the fear of mistakes keep you from posting content that’s vital to your strategy. Most online mistakes are fixable.
Joe Biden’s summer comedy tour continues all month
For most people, the big excitement on the Internet this week included Britney Spears’ love tweets to the Mars Rover, and boffo press reviews of the Joe Biden summer comedy tour. But you and I have something special. We get to look over the best marketing links of the week, as calculated by nine ArmentDietrich analytics interns and stored in a #2 mayonnaise jar on Funk &Wagnalls porch. (For a complete list of contest rules, please tweet me at @barrettrossie.)
Unfamiliar with it? It has small tropical-themed stores, good to high-quality products, unusual brands and lots of neat imported “foodie” products (hence the “Trader”). There are free samples and friendly, knowledgable people. A lot of products have natural or organic ingredients. And nothing is sale-priced, ever. It’s all priced fairly to begin with.
It does have a limited selection. It’s not one-stop shopping like Target or Walmart. But I actually have fun shopping at TJ’s.
Then, on to Safeway
Most Safeway stores are big and beautiful. Their people are nice. They carry fine products, with many choices. What’s not to like? Continue reading →