Jan 13 2011

Creativity doesn’t just happen; it’s a process

Barrett Rossie

I’ve been thinking a lot about creativity as a process lately. And like magic, our pal Mickey Lonchar, ecd at Quisenberry here in Spokane, sends this along:

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Dec 17 2009

Really bad branding

Barrett Rossie
Starburst's startling confession

Starburst's startling confession

.

Credit goes to
The Friggin’ Loon
for taking
and posting
this photo.


Nov 15 2009

Thank you to WalMart, The Martin Agency, and our troops

Barrett Rossie

It’s not too often you want to thank a company and its ad agency for a commercial. Here’s a wonderfully touching spot. Congratulations to all involved.

Most important, thanks to every one of our service men and women, and their families, especially during the holiday season.

If any of you Martin folks read this, please send along some credits.


Sep 27 2009

If you’re going to make bad advertising, why not make it REALLY bad?

Barrett Rossie

That’s a pretty cute headline I saw in the lobby at my local Bank of America the other day. “Buy Pizza, Get Dough.” Get it? Don’t worry, not many other people do, either.

Buy Pizza, Get Dough, from Bank of America

Tabletop poster with flier, at a Bank of America branch

It made me think of some less cute headlines that have been in the news lately:

Is it too much to ask BofA to be less jovial about their schemes to stockpile more of our money — especially when they’re back-dooring fee increases on things like safe-deposit boxes and giving Merrill Lynch executives huge bonuses?

A few BofA headlines I’d like to see… Continue reading


Sep 2 2009

Just for fun, which of these commercials do you like better?

Barrett Rossie

Two Western-flavored TV commercials for two western-flavored hamburgers.

One from Burger King, the other from Jack in the Box.

Your thoughts?

Hootie

Darius sings of burgers

Jack

Jack sings of burgers

 


Aug 25 2009

Which Wieden+Kennedy do you prefer?

Barrett Rossie

Yeah, yeah, yeah. I know they’re built for different purposes. But which do you prefer: The Wieden+Kennedy official site, or the blog from the Portland office?  And why?

Personally, I like the blog infinitely more. My guess is that the fancy corporate site has outworn its welcome. The days when figuring out what a website is supposed to do, what it’s supposed to represent and how it’s supposed to work are long gone.

What do you think?


Aug 10 2009

Innovative websites

Barrett Rossie
Modernista

Is this a website?

It’s becoming more and more rare to run across a website and think, “I wish I had done that.” Or even, “What rock have I been hiding under?” Here are three such sites — taken together, they may help you see the role of the corporate website in a new way.

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Aug 4 2009

Marketing promos that went horribly wrong

Barrett Rossie

Were they bad ideas, bad execution, or both? You decide.
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Jul 11 2009

More marketing inspiration

Barrett Rossie

PringlesAdIn a purely entertainment, this Pringles banner is wonderful. But it raises a few questions about the marketing value.

When people click the ad, what about it would make anyone buy the product? Is there anything compelling, other than the creativity of the ad? There seems to be a leap in logic from the funny commentary, to the actual sales process.   Continue reading


May 21 2009

Marketing a small business

Barrett Rossie

I find fewer things as exciting and inspiring as someone diving into a new small business. Continue reading