I just wanted to follow up my previous post about blogging – and how it’s not the end of the world if you occasionally make mistakes. Try to avoid them, of course. But don’t let the fear of mistakes keep you from posting content that’s vital to your strategy. Most online mistakes are fixable.
I always liked that particular post. I wondered why it had never generated much traffic or any comments. There was no love for it at all. And it was about a circus. What’s not to love?
Let me count the ways.
First, I hadn’t read the post since I had originally hit the “publish” button. Had I taken a few moments to double-check it, I would have seen that I’d totally botched a nice little story.
The phrasing that was supposed to be ever-so-clever sounded phony. Entire sentences, and paragraphs, made no sense. Continue reading
Combing the blogosphere, the Twitterverse and places that can’t be mentioned in polite company, our staff has uncovered five blog posts that make a fine weekend marketing read.
Soon you’ll be asking yourself, “What kind of restaurant is this blog?” And wondering if you would bring a respectable date here.
You’ll have to read on to get the reference.
Without further ado, or explanation, the winners are (the envelope, please):
Five Links For Your Weekend Marketing Pleasure
For most people, the big excitement on the Internet this week included Britney Spears’ love tweets to the Mars Rover, and boffo press reviews of the Joe Biden summer comedy tour. But you and I have something special. We get to look over the best marketing links of the week, as calculated by nine ArmentDietrich analytics interns and stored in a #2 mayonnaise jar on Funk &Wagnalls porch. (For a complete list of contest rules, please tweet me at @barrettrossie.)
See why I leave the comedy to Bill Dorman?
At any rate, here are some things I ran across this week that seemed useful or interesting, and contributed to the “lifetime learning” component of my personal plan. Continue reading
What if your B2B sales and marketing team consisted of high-level executives from your customer companies?
What if they were as committed to your company’s success as you are?
What if they had ample opportunities to directly influence high-level decision makers at companies that aren’t currently buying from you?
According to a thought-provoking book, all this can happen, but not by accident.
Yesterday, I went to Trader Joe’s.
Unfamiliar with it? It has small tropical-themed stores, good to high-quality products, unusual brands and lots of neat imported “foodie” products (hence the “Trader”). There are free samples and friendly, knowledgable people. A lot of products have natural or organic ingredients. And nothing is sale-priced, ever. It’s all priced fairly to begin with.
It does have a limited selection. It’s not one-stop shopping like Target or Walmart. But I actually have fun shopping at TJ’s.
Then, on to Safeway
Most Safeway stores are big and beautiful. Their people are nice. They carry fine products, with many choices. What’s not to like? Continue reading
Five Great Links For Your Weekend Marketing Reading
Once again, I’ve scoured the Internet to bring you five links to increase your marketing IQ while sipping your morning latte. This week’s 5 include: a large brand spilling the beans about how it grew into a social media leader in its industry; a fascinating timeline infographic on the history of marketing channels; an amazingly in-depth primer on getting more out of Twitter; and two thought-provokers on the nature of marketing and the relevance of advertising.
The envelope, please…
Long before any of us had any concept of the web or blogs, Kenny G had something to say about the risks you take in expressing yourself. What he said then, with sax in hand, is timely for bloggers today:
“During the show I play completely alone. The rest of the band leaves the stage and I sit there (he plays a quick sax riff to demonstrate) and do that stuff.And I mean I’m putting my neck right out there. If people don’t like it, I’m gonna be feeling terrible…But, yeah, you’re vulnerable.
Because whenever you express yourself honestly, you have to put yourself in a position to where people may not agree with what you’re saying or what you’re playing.
And if you can do that, and just feel inside that you’re doing the right thing, then you can live with it.” Continue reading
A few years ago, small IT companies could a make a pretty good profit on disaster recovery services and automated data backup systems.
They had a great “fact” to help them. There were a number of versions that went something like this:
According to a Gartner study, 80% of businesses that suffered major data loss due to a disaster (such as hurricane or fire damage) went out of business within three years.
Sometimes it was a Gartner study. Or a FEMA report. Sometimes it was from IBM. It was 2 out of 3, or 70%, or 90%. They referenced Hurricane Katrina sometimes, other times 9/11.
Funny thing, no one could seem to find the original source.
Now, was the whole IT industry scamming the market? Or were these small businesses just so desperate, they were willing to repeat without question claims they had read somewhere, and had come to accept as fact? Continue reading