Is Your Content Radio Worthy?

Business Talks, Spokane Washington's live business radio program, is on the air

Photo credit: Andy Cook

A few months ago, I was invited to join a new business radio program as the producer.

In this case, “producer” meant lining up guests, and practically anything else I want or have time to do—only three of us were involved initially.

The idea from the outset was to spread positive stories from the local business community (the Spokane, Washington area). Like a lot of you, I’ve learned that a company’s ability to tell its story is vital, so accepting the invitation to produce the program —Business Talks—was irresistible.

It’s turned out to be so much fun, I wanted to tell you about it. Continue reading

A Marketing Lesson From Farmer Fred

 

Isn’t it great to meet new people, and find yourself unexpectedly inspired?

Fred Flemming of Shepherd's Grain

Fred Fleming of Shepherd’s Grain

My friend Tom McArthur is co-host of Business Talks, a radio program I “produce” here in Spokane. (Scare quotes intentional; more on Business Talks in a future post.)

A few days ago, Tom invited me to join him for coffee with his friend Fred Fleming. Farmer Fred, as Tom calls him, is one of a nearly disappearing breed: the family farmer. Nearly, because they’ll never disappear if Fred has anything to do with it. Continue reading