That voice. I heard it, softly, from a table 10 feet away.
It was 1990. We were in a quiet, trendy Hollywood restaurant whose name I never knew and I doubt still exists.
I was with an agency producer, working on a TV job for a large telecom client.
It was the unmistakable voice of an old friend. I wanted to jump up, hug him and tell him my whole family and all our friends missed him.
But I didn’t because he was speaking softly, it sounded private, and I didn’t want to interrupt.
Besides, we had never met, and I didn’t want to scare the hell out of him. Continue reading
Marketing doesn’t have to be as scary as other parts of building a new business
One of my favorite marketing blog posts was written in April 2009 by HubSpot co-founder Dharmesh Shah. He called it Startup Marketing: Tactical Tips From The Trenches.
“If I were starting a company today,” Dharmesh wrote, “here’s what I would do in the first ten days.”
In that same spirit, here’s a rough outline of steps I’d recommend for businesses just getting started. I hope someone who’s starting a business finds it useful. Credit where credit is due, some of these suggestions are pretty similar to what Dharmesh wrote nearly four years ago.
Don’t be an evil robot
Geoff Reiner is one of the really outstanding folks I’ve met through blogging and Twitter. A few days ago, he posted “Does Social Media Automation Increase Engagement?”
For the moment, I’m not so concerned about that particular question. Social media automation is a tool. Like any other tool, it can be used for good or abused.
My question is, are you using it for good, or evil? Continue reading