How Clear Is Your Brand’s Voice?

This man had a distinctive voice. Does your brand? That voice. I heard it, softly, from a table 10 feet away.

It was 1990. We were in a quiet, trendy Hollywood restaurant whose name I never knew and I doubt still exists.

I was with an agency producer, working on a TV job for a large telecom client.

It was the unmistakable voice of an old friend. I wanted to jump up, hug him and tell him my whole family and all our friends missed him.

But I didn’t because he was speaking softly, it sounded private, and I didn’t want to interrupt.

Besides, we had never met, and I didn’t want to scare the hell out of him. Continue reading

Marketing Your Startup Business: A Quick Guide

Building a new business can be scary. Here are some marketing tips.

Marketing doesn’t have to be as scary as other parts of building a new business

One of my favorite marketing blog posts was written in April 2009 by HubSpot co-founder Dharmesh Shah. He called it Startup Marketing: Tactical Tips From The Trenches. 

“If I were starting a company today,” Dharmesh wrote, “here’s what I would do in the first ten days.”

In that same spirit, here’s a rough outline of steps I’d recommend for businesses just getting started. I hope someone who’s starting a business finds it useful. Credit where credit is due, some of these suggestions are pretty similar to what Dharmesh wrote nearly four years ago.

Continue reading

Social Media Automation: Yea, or Nay?

Social media automation

Don’t be an evil robot

Geoff Reiner is one of the really outstanding folks I’ve met through blogging and Twitter. A few days ago, he posted “Does Social Media Automation Increase Engagement?

For the moment, I’m not so concerned about that particular question. Social media automation is a tool. Like any other tool, it can be used for good or abused.

My question is, are you using it for good, or evil? Continue reading