5 For The Weekend, Vol. 6
Sorry to be so late.
Here’s your weekend, almost half over, and I’m just getting around to posting this week’s 5.
I come with lame excuses. First, my knock-off Rolex stopped. Then the nice folks at Arment-Dietrich’s Spin Sucks blog kept me tied up much of Friday. Thanks again to them, and their whole blog community.
Back to the matter at hand: This is unofficially Lady’s Weekend. Our first two links celebrate women pioneers in advertising. Not because they’re women, but because of what they accomplished.
And now, without further ado, the envelope please:
Here’s a salute to the former CEO and Chairman of Ogilvy & Mather Worldwide. She oversaw accounts for Coke, IBM, American Express, Dove, Nestlé – nice little account. I think you’ll enjoy hearing her story, in her own words.
Paula Green wrote the line “We Try Harder” for Avis, which I wrote about in my previous post. The video introduces Green, then explores how Google and Avis tried to extend the iconic ad slogan into a new era of digital marketing with Green’s help. I’m not so sure the executions really hit home, for reasons we can discuss in the comments if you’d like. But you have to give them high marks for effort. Plus, you get a brief look inside look the advertising process at two large companies.
Avanash is kind of like Seth, Bruce and Madonna: He only needs one name. He’s Google’s digital marketing evangelist. I don’t think anyone knows more about using analytics to derive insights that can drive business. At least, few data geeks have his enthusiasm and communication skills. This is a great piece on mobile marketing, how it’s being underutilized and where it might go in the future. If you’ve ever been skeptical of mobile marketing, this is for you.
This is Lori’s response to Alistair Croll’s “Big Data Is Our Generation’s Civil Rights Issue And We Don’t Even Know It.” The point is not to take sides on the issues generated by the incredible amount of personal data that’s being gathered, stored and used in ways we don’t even know. The point is to try to gain some understanding. I highly recommend Lori’s take and the link to Croll’s original post.
We’re going to end on a serious note. Although this strays from our marketing focus, I wanted to share Mitch’s post about his young friend who was diagnosed with leukemia. I think you’ll be touched by the story, and maybe even inspired to do something about it.
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That’s this weekend’s five. What great marketing articles have you read online recently?