My Horrible Print Ad, circa 1984
I just wanted to follow up my previous post about blogging – and how it’s not the end of the world if you occasionally make mistakes. Try to avoid them, of course. But don’t let the fear of mistakes keep you from posting content that’s vital to your strategy. Most online mistakes are fixable.
Above, you see an ad I wrote for the North Carolina Economic Development campaign a long, long, long time ago. (Sorry for the low quality photo. I don’t have a digital original, or a large format scanner. So you’re looking at a iPhone 3GS photo. Ouch!)
The ad ran, but there was a typo. Can you find it in the vignette below?
I bet a few relocation executives had a nice little chuckle over an ad that boasts about the education of “North Carolinia” adults.
Point: In the print world, you ought to pore over every detail to make sure you don’t embarrass your brand with typos, poor grammar, lapses in syntax and so on. Print can last forever; you may only get one chance to get it right.
In the digital world, you should definitely maintain high standards. But don’t let the perfect become the enemy of the good. (Thanks, M. Voltaire.) If you’re paralyzed by perfection, you may not be producing as much content as you should.
Other than the misspelling, not such a bad ad, huh?