I always liked that particular post. I wondered why it had never generated much traffic or any comments. There was no love for it at all. And it was about a circus. What’s not to love?
Let me count the ways.
First, I hadn’t read the post since I had originally hit the “publish” button. Had I taken a few moments to double-check it, I would have seen that I’d totally botched a nice little story.
The phrasing that was supposed to be ever-so-clever sounded phony. Entire sentences, and paragraphs, made no sense.
There was a missing image. It just disappeared.
But wait, there’s worse.
The story was supposed to reach a literary climax, and reveal an uplifting moral.
I don’t think anyone ever got that far. But if they did, the whole thing was so poorly reasoned, they’d have wondered what the point was.
So what’s my point, now?
No, I wasn’t inebriated. I was working alone, with no second pair of eyes to edit me. But that’s the excuse, not the point.
Here’s the point:
If you have a small or midsize business, you probably ought to blog.
You may be afraid that you don’t know what you’re doing. That it won’t be good enough.
Don’t worry. You’ll figure it out as you go. People are very forgiving.
A wonderful thing about blogs
They’re not set in stone, or even in ink. You can edit or delete or explain or apologize. It’s not like sending a brochure to the printer. Or an ad to a publication.
Maybe making mistakes in public scares the heck out of you
But the benefits of blogging, and blogging a lot, far outweigh any downside. You will improve, and as you do, blogging will present real opportunities for your business.
So, I apologize to anyone who read A Story About The Circus any time between April 2011 and this week. I’ve made some corrections. A bunch of them.
And I’ve made my peace with the fact that it was just an OK as blog post with an OK point.
I only wish that before I cleaned up the mess, when it was truly awful, someone had told me.
Business blogging, like any part of business, will have its growing pains
Do you have any you’d like to share?
By the way, here are three posts about blogging from the past month. They inspired this post.