Five Links For Your Weekend Marketing Pleasure
For most people, the big excitement on the Internet this week included Britney Spears’ love tweets to the Mars Rover, and boffo press reviews of the Joe Biden summer comedy tour. But you and I have something special. We get to look over the best marketing links of the week, as calculated by nine ArmentDietrich analytics interns and stored in a #2 mayonnaise jar on Funk &Wagnalls porch. (For a complete list of contest rules, please tweet me at @barrettrossie.)
See why I leave the comedy to Bill Dorman?
At any rate, here are some things I ran across this week that seemed useful or interesting, and contributed to the “lifetime learning” component of my personal plan.
Let’s lead with the story of The Virginia Commonwealth University Brandcenter. In a short time it’s become one of the leading advertising/branding grad programs in the world. Diane Cook-Tench, who had been an acclaimed art director at a prestigious ad agency, tells how she developed the idea for the AdCenter while teaching at the university in the early 1990s. And largely because she was unencumbered by bureaucratic thinking, started something that’s succeeded beyond any expectation. Read and be inspired.
If you know David Ogilvy, you know you want to read this. If you don’t know David Ogilvy, you want to read this. A post from early 2011 by the founder of ProBlogger, it kind of proves that treating readers with respect is a universal truth, whether you’re talking about advertising from the 50s or blogging 70 years later.
Fred Wilson, a New York-based venture capitalist, writes about marketing from the interesting perspective of the type of companies he likes to invest in. He’s invested in some huge names: Twitter, Tumblr, Foursquare, Zynga and New York Times Digital, among others.
For me, it’s great to get a point of view on marketing from someone who doesn’t specialize in it, but understands its impact on his investments. Quite a lesson.
If you like it, be sure you see the follow-up post, complete with a comment from Seth Godin.
And speaking of Seth Godin, here he is on video. This is a TED Conference video from 2003. When I ran across it this week, I remembered it from years ago – and how much sense it made back then. It still does.
While Seth and the TED Conference should be familiar to marketing pros. But if either one is new to you, you’re in for a treat. Seth is a genius whether on video, on his blog or in his best-selling books. And TED.com might become one of your go-to web destinations.
Do you know the legend of The Sales Lion? You might call Marcus Sheridan a pioneer of inbound marketing (or content marketing). With blogging, he made his once-tepid swimming pool business roar. Now he evangelizes about blogging with missionary zeal. If your business blogs, you’ll find this post useful and downright inspirational. Thanks Marcus!
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That’s my five for the week. Have any suggestions for next week? Please send them along in the comments below.