Five Great Links For Your Weekend Marketing Reading
Once again, I’ve scoured the Internet to bring you five links to increase your marketing IQ while sipping your morning latte. This week’s 5 include: a large brand spilling the beans about how it grew into a social media leader in its industry; a fascinating timeline infographic on the history of marketing channels; an amazingly in-depth primer on getting more out of Twitter; and two thought-provokers on the nature of marketing and the relevance of advertising.
The envelope, please…
This is actually a 4-part story that outlines the modest beginnings of KLM’s social media efforts through their growth into a more-than-50-person, multi-lingual, 24/7 operation (@KLM_US on Twitter). Even if your company has far fewer resources than KLM Royal Dutch Airlines, a lot of the issues will look familiar. The story gives any organization a road map for getting started in social media and aligning your program with an overall business strategy. It’s a nice insider view, and pretty cool of the airline to share.
It’s exactly what the headline says, from media agency Simply Zesty, a UK social media agency (@SimplyZesty on Twitter). Unless you’re a certified Twitter guru, there’s a good number of these tips that will be news to you, and probably a number you’ll want to use. Thanks to Simon Woodford, @sdwoodford on Twitter, for pointing out this post.
Michael Brenner (@BrennerMichael on Twitter) is senior director of integrated marketing for software giant SAP. His blog, the B2B Marketing Insider, is a tremendous resource for B2B marketers. Here, he gives us a short but thought-provoking piece that expands the standard definition and understanding of marketing. Michael’s blog is so good overall, there were several posts I could have included as a “best of the week” choice. Most of his posts are a of more practical, less philosophical nature. If you’re in the business of selling to business, you’ll want to spend some time there.
Avalaunch is a social media service provider that seems to have a knack for creating interesting content. This infographic is a good example. You may quibble on some of the highlights — in fact, author Matt Siltala (@Matt_Siltala on Twitter) invites your scrutiny. They also invite you to post the graphic on your own website if you cite them as the copyright owner. I just might do that.
This blog is always thought provoking, possibly because few writers have such a broad perspective of new media and marketing. Here, Mitch (@mitchjoel on Twitter) writes about the misperception that advertising (not marketing) is dying. Kind a of jolt for those of us who are tempted at times to think that mass media is the land of dinosaurs.
I first ran across Mitch a couple of years ago in a webinar from HubSpot. I’d never heard so much excellent information in 60 minutes.
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That’s my five for the week. Is there anything you’ll like to add to the list?