Long before any of us had any concept of the web or blogs, Kenny G had something to say about the risks you take in expressing yourself. What he said then, with sax in hand, is timely for bloggers today:
“During the show I play completely alone. The rest of the band leaves the stage and I sit there (he plays a quick sax riff to demonstrate) and do that stuff.And I mean I’m putting my neck right out there. If people don’t like it, I’m gonna be feeling terrible…But, yeah, you’re vulnerable.
Because whenever you express yourself honestly, you have to put yourself in a position to where people may not agree with what you’re saying or what you’re playing.
And if you can do that, and just feel inside that you’re doing the right thing, then you can live with it.”
If you’re a blogger, sometimes you find yourself taking a stand.
By definition, there will be those who stand against you. (Wouldn’t be much of a stand otherwise, would it?)
The key, as Kenny G emphasized: Honesty. Taking it a bit further for bloggers, a key part of honesty is good research. It doesn’t do much good to be truthful in a technical sense without doing your homework and checking your facts.
As a blogger who struggles to get traction, I’m looking for lessons from bloggers who are so good at engaging readers with honest opinions and/or great information that, frankly, it blows me away. Here’s just a few of my favorites, there are many more:
Spin Sucks with Gini Dietrich of Arment Dietrich
B2B Marketing Insider with Michael Brenner of SAP
Six Pixels of Separation with Mitch Joel of Twist Image
BillDorman of… Bill Dorman (he’s kind of out there in his own special corner of the universe)
Takeaway for bloggers
Do your homework and verify what you’re writing about. Express yourself honestly. And be prepared to respond with grace to those who disagree.
Looking back on what Kenny G said: It was pretty wise from guy who was about 30 years old at the time, don’t you think?