Here in beautiful Spokane, our two-month summer unofficially ends with the approach of Labor Day. I saw a guy this morning in line for a cheese and sausage biscuit dressed in full ski regalia. The good times never last, do they?
(To you Virginians and North Carolinians: You’re jealous of our 75° days and 42° nights now… but you won’t be by October, believe me.)
It’s an ad about education. Please, oh please, no typoes!
I just wanted to follow up my previous post about blogging – and how it’s not the end of the world if you occasionally make mistakes. Try to avoid them, of course. But don’t let the fear of mistakes keep you from posting content that’s vital to your strategy. Most online mistakes are fixable.
Joe Biden’s summer comedy tour continues all month
For most people, the big excitement on the Internet this week included Britney Spears’ love tweets to the Mars Rover, and boffo press reviews of the Joe Biden summer comedy tour. But you and I have something special. We get to look over the best marketing links of the week, as calculated by nine ArmentDietrich analytics interns and stored in a #2 mayonnaise jar on Funk &Wagnalls porch. (For a complete list of contest rules, please tweet me at @barrettrossie.)
Unfamiliar with it? It has small tropical-themed stores, good to high-quality products, unusual brands and lots of neat imported “foodie” products (hence the “Trader”). There are free samples and friendly, knowledgable people. A lot of products have natural or organic ingredients. And nothing is sale-priced, ever. It’s all priced fairly to begin with.
It does have a limited selection. It’s not one-stop shopping like Target or Walmart. But I actually have fun shopping at TJ’s.
Then, on to Safeway
Most Safeway stores are big and beautiful. Their people are nice. They carry fine products, with many choices. What’s not to like? Continue reading →
Five Great Links For Your Weekend Marketing Reading
Once again, I’ve scoured the Internet to bring you five links to increase your marketing IQ while sipping your morning latte. This week’s 5 include: a large brand spilling the beans about how it grew into a social media leader in its industry; a fascinating timeline infographic on the history of marketing channels; an amazingly in-depth primer on getting more out of Twitter; and two thought-provokers on the nature of marketing and the relevance of advertising.
Long before any of us had any concept of the web or blogs, Kenny G had something to say about the risks you take in expressing yourself. What he said then, with sax in hand, is timely for bloggers today:
“During the show I play completely alone. The rest of the band leaves the stage and I sit there (he plays a quick sax riff to demonstrate) and do that stuff.And I mean I’m putting my neck right out there. If people don’t like it, I’m gonna be feeling terrible…But, yeah, you’re vulnerable.
Because whenever you express yourself honestly, you have to put yourself in a position to where people may not agree with what you’re saying or what you’re playing.
And if you can do that, and just feel inside that you’re doing the right thing, then you can live with it.” Continue reading →