HootSuite: The Twitter user’s essential tool

I wouldn’t call myself a Twitter guru, or even a fanatic. But I like it quite a bit, especially for promoting your content, networking and doing research. I don’t know how many times I’ve tweeted something like, “Any recommendations on a CRM system for a construction contractor? PLEASE RETWEET”, and gotten back tons of thoughtful responses.

So I always recommend small and midsize businesses give Twitter a try. Like anything else, it requires an investment in time (to do it yourself) or money (to pay your people to do it). Some people have money, some have time, some have neither. So you prioritize. Maybe Twitter isn’t a high priority with the time it requires.

But Twitter doesn’t have to take too much time, if you use a great tool like HootSuite.

I rarely go to Twitter.com anymore. I use HootSuite to review my lists and messages; and to compose, schedule and send tweets.

And now (drumroll please…): It looks like HootSuite just got better. Check out their new “Hootlet” auto-scheduling extension for Chrome and add-on for Firefox. It resides up there next to your address bar, and lets you quickly schedule link-share tweets, which are among the most retweeted. I think I’m going to like this.

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