I received this email a couple of days ago:
Hi Mr. Rossie,
I’m a grad student and I’m doing some research. Can I have your opinion?
1. Which type of advertising – TV or Internet – is best at influencing consumer buying behavior?
2. Is there a difference in the motivational factors between TV and Internet advertising?
My first thought was: Why the emphasis on advertising? Why not inbound marketing? So I replied: Continue reading