Inbound marketing vs. traditional advertising

I received this email a couple of days ago:

Hi Mr. Rossie,

I’m a grad student and I’m doing some research. Can I have your opinion?

1. Which type of advertising TV or Internet – is best at influencing consumer buying behavior?
2. Is there a difference in the motivational factors between TV and Internet advertising?

Thanks!

My first thought was: Why the emphasis on advertising? Why not inbound marketing? So I replied:  Continue reading