Hayes Barnard, Paramount Equity Mortgage and advertising lies
You’ll notice I didn’t write “Hayes Barnard and Paramount Equity Lie.” No, I parsed the language (quite cleverly, if I say so myself). It leads you to believe something a bit different than what’s actually written.
It’s kind of like the radio commercials of Hayes Barnard and Paramount Equity Mortgage.
If you’ve never heard these spots, count your blessings. However, Mr. Barnard and his company are still eligible to do business in my state, Washington. They’re on the radio constantly. And that’s a shame. Because you can plainly see what Hayes Barnard and Paramount Equity were accused of by the Washington Department of Financial Institutions. Following another link, you can plainly see that Hayes Barnard and Paramount Equity paid about $400,000 in fines for a variety of violations.
If you’ve heard the Hayes Barnard and Paramount Equity Mortgage radio commercials, you’ve probably wondered how he can say all those things — they just sound too good to be true. Turns out, they were too good to be true. Yet he’s back at it. This time, he’s a little more clever. He does step in it a bit when he say he’s dedicated to saving his neighbors money. Neighbors? Hayes Barnard and Paramount Equity are located in Roseville, California. We’re in Spokane, 800 miles away. Do they run these spots elsewhere, or do they believe that residents of Eastern Washington are particularly gullible?
Those who participate in the time-honored practice of sleazy advertising, beware. We, the public, now have stuff that helps us catch on. Stuff like… Google. And blogs. And social media. One of my fondest wishes is that this blog post ranks high in Google searches for “Hayes Barnard” and “Paramount Equity Mortgage,” so people can know what these guys are all about, and invest time and money in their “services.”
Those of you honest marketers: I urge you to join me in removing this stench. You can help by linking to this page. You can help by posting your own blog report. You can help by tweeting. Many thanks!
Added Feb. 15 2011: For another take, read this post on Hayes Barnard and Paramount Equity Mortgage’s violations and penalties.