Aug
25
2009
Barrett Rossie
Yeah, yeah, yeah. I know they’re built for different purposes. But which do you prefer: The Wieden+Kennedy official site, or the blog from the Portland office? And why?
Personally, I like the blog infinitely more. My guess is that the fancy corporate site has outworn its welcome. The days when figuring out what a website is supposed to do, what it’s supposed to represent and how it’s supposed to work are long gone.
What do you think?
13 comments | tags: website design, website usability, Wieden, Wieden & Kennedy, Wieden and Kennedy, Wieden+Kennedy | posted in Communication strategy, Creative work
Aug
24
2009
Barrett Rossie
This post by Sean X Cummings covers a favorite topic: the evolution of the ad agency business. There’s plenty to agree and disagree with in Sean’s post. If you’re currently with an agency, or own one, maybe you’ll agree with the post, and at the same time think: He’s talking about OTHER agencies… We’re different. Continue reading
1 comment | tags: ad agency evolution, Communication strategy, in-house ad agencies, interactive advertising, interactive marketing, marketing communications, Sean X Cummings | posted in Communication strategy, The ad business
Aug
13
2009
Barrett Rossie
Just a reminder of what a tough industry this is: Last week, The Martin Agency withdrew from its bid to retain UPS as a client — a client for which it has created stellar and effective work. Continue reading
no comments | tags: Expedia.com, Sun Life Financial, The ad business, The Martin Agency, UPS | posted in Communication strategy, The ad business
Aug
11
2009
Barrett Rossie
Delta Airlines is the world’s biggest airline. Did you know that? I didn’t. Well, maybe I had heard it once or twice, after the merger with Northwest. But who pays attention to anything about airlines anymore, other than Southwest? Continue reading
no comments | tags: airline advertising, airline branding, Delta Airlines, Delta safety video, Southwest Airlines, W+K, Wieden+Kennedy | posted in The ad business
Aug
10
2009
Barrett Rossie

Is this a website?
It’s becoming more and more rare to run across a website and think, “I wish I had done that.” Or even, “What rock have I been hiding under?” Here are three such sites — taken together, they may help you see the role of the corporate website in a new way.
Continue reading
no comments | tags: Adam Broitman, BooneOakley, cool websites, great websites, innovative websites, Modernista, Skittles, websites using social media | posted in Communication strategy, Creative work
Aug
4
2009
Barrett Rossie
Were they bad ideas, bad execution, or both? You decide.
To follow this blog on Twitter, go to: @barrettrossie
no comments | tags: bad advertising | posted in Communication strategy, Creative work, The ad business