The American Advertising Federation Awards for the Northwest were just announced. 48 gold and 216 silver awards were distributed amongst 560 entrants, a winning rate of 47%. Just a little more effort, and they could have sent everyone home a winner.
Last year I wrote about how to create a more useful vision statement (here). But vision means different things to different people. So recently, I loved hearing two great presentations that dealt with the importance of vision — they were talking about two completely different ideas. Continue reading
Barrett Rossie writes about marketing for small and midsize businesses, occasionally taking lessons from big brands. Please join Barrett on Twitter @BarrettRossie.
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