The American Advertising Federation Awards for the Northwest were just announced. 48 gold and 216 silver awards were distributed amongst 560 entrants, a winning rate of 47%. Just a little more effort, and they could have sent everyone home a winner.
Last year I wrote about how to create a more useful vision statement (here). But vision means different things to different people. So recently, I loved hearing two great presentations that dealt with the importance of vision — they were talking about two completely different ideas. Continue reading