A great thing about the web is that innovation comes from anywhere. Take the case of Alpha Inventions.
Alpha Inventions (http://alphainventions.com) is a relatively new device by Cheru Jackson, who identifies himself as “a regular working guy with an apartment and an old car.” The purpose of his idea is to instantly identify new blog postings, so that bloggers can communicate with each other in something that approximates real time. The result is that information, comments and responses are fresh and timely.
To make a long story short, Jackson’s simple idea helps drive amazing amounts of traffic sites like mine. Within hours of visiting his site, I had 1500 new visitors. Now, my little site about marketing in general, and my work in particular. (If you’re interested in advertising, branding, marketing, etc., please poke around.) It’s just a vehicle for hosting some portfolio samples, case studies and resume-type stuff. I’ve never had more than 100 people visit it in one day.
Of course, those instant 1500 visitors are not targeted or segmented or qualified in any particular way, so they aren’t very relevant to my business goals. But I bet Mr. Jackson or someone else will come up with a way to make his idea more powerful for narrowly focused sites like mine, and for marketing commercial sites in general.
Are there any marketing professionals amongst all you new visitors? Check out Alpha Inventions. What do you think?