Here’s a thought-provoking column by Sean X Cummings on some of the differences between advertising on TV and the web.
While Sean focuses on the hurdles that web advertising faces, he glosses over the hurdles that TV advertising faces: namely, people don’t watch as many TV spots as they used to; they have the technology to avoid TV spots altogether; they simply believe less and less in TV-generated hype; and it’s growing harder and harder to create meaningful connections between viewers and brands when entire generations now consider the web their number one resource.
A lot of this reflects my own bias, but you see my point. Kudos to Sean for opening this can of worms, and for having a healthy dose of skepticism about the almighty web, to an audience of internet professionals.
- Barrett Rossie