Over the past few years, dealing with business owners and marketing directors, I’ve found that about half my clients don’t really know their brand. Their own conception doesn’t match the market reality. Continue reading
I met John Robideaux of Robideaux Strategic Marketing this morning. Nick Murto and Tyler Lafferty of interactive shop Seven2 said “you have to meet John” and “he knows everybody worth knowing around here — he knows where the bodies are buried.” He didn’t show me any bodies. But what a pleasure to meet him.
John was totally generous in telling me about his business. Which leads to the point of this post: unselfishness and teamwork are damned good values for building a business, especially in the advertising/marketing world. Continue reading
I attended a presentation today by Tim Girvin of the famed Seattle design firm. (“Design firm” is a somewhat limited description. “Strategic-luxury-brand-experience-communications-and-design” firm is probably closer.)
Tim presented the case for using authentic and compelling stories to connect with your audience, and to develop brand community and culture. Continue reading